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Unpacking & Caring For Your Mattress Airing Out Your Mattress • Memory Foam mattresses typically have a mild residual scent distinct to the product when new. This is sometimes heightened when delivered during cold weather. Some consumers are sensitive to odor, any odor, and while we understand it might be irritating to some, It is in no way harmful or unhealthy. It will quickly dissipate as the mattress is used daily, allowing the open cells to expel the “processing” air and take in new air.