2018.2

How to add or modify a hyperlink is described in a how-to; see How to dynamically insert a
hyperlink. This implies writing a script. For information about scripts, see "Writing your own
scripts" on page722.
Adding a personalized link
Personalized URLs (pURLs) are links that are tailor-made for a specific purpose, generally for
individual clients. Typically, a pURL in a Connect template takes the user to a personalized
landing page, for example, to download an invoice or get access to specific products or
services. For more information, see "Personalized URL" on page721.
Images
Images are a powerful ingredient in all of your templates. This topic explains how to add and
use them. Currently the supported image formats are: BMP, PNG, GIF, JPG/JPEG, TIF/TIFF,
PDF, EPS and SVG.
Ways to use images
In templates, both imported images and external images can be used (see "Adding images"
on the facing page and "Resources" on page387). Once added to the content of a template, an
image can be resized (see "Resizing an image" on page671) and alternate text can be linked
to it (see "Setting an alternate text" on page635).
Tip
Using images in an Email template? See "Using images in email campaigns: tips" on page439.
Dynamic images
Images can be switched dynamically, so that a letter, email or web page can include one image
or another, depending on a value in the data set. Read "Dynamic Images" on page715 to find
out how to add such switching images.
Background images
Several parts of templates, such as sections and media, and elements such as positioned
boxes, can have a background image. Right-click the element and click the Background tab to
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