PS_brochure_Spring2010

Without Smart Flash Exposure
3332
Canon Advantage
PowerShot
Technology
* Not on all models.
Optimal Settings Every Time
Smart Auto makes getting the perfect shot in a wide variety of
conditions as easy as point and shoot. Sophisticated Scene Detection
technology assesses various factors in both the background and the
subject to determine optimal camera settings based on a number of
predefined shooting situations. Simply frame your shot and shoot;
an icon of the selected scene appears in the monitor to let you know
the camera is taking care of all the details for you.
Movement is detected
Face is detected
With Smart AUTO, focus and exposure of the subject are continuously adjusted
With Smart Flash Exposure, the flash, shutter
speed and ISO are intelligently adjusted
PureColor System LCD
The PureColor System LCDs* found in Canon cameras feature
a greatly improved contrast ratio and reproduce color true to
the real thing. Head-on or at shallow or steep viewing angles,
reflections are minimized to make capturing the perfect shot
easy. Images on the screen come through clear and vibrant so
that composing a scene is a snap.
With PureColor System LCD
High angle Low angle
Dust repellent, scratch resistant, Canon’s durable
PureColor System LCD shrugs off scrapes and grit so
your vision remains uncompromised.
Beauty in Durability
Perfection from Any Angle
With technologies reducing glare
and reflected light, you can view the
LCD monitor diagonally, allowing for
perfect photos even if you are at a
less-than-perfect vantage point.
Multi-Coating for
LCD Screen
Without PureColor System LCD
Ready, Set, Shoot.
Shoot carefree! Smart AUTO* makes getting razor-sharp, bright,
colorful images simple in any situation. The camera detects
the scene and automatically sets the optimal settings so you
never miss a shot.
Flash Problems
Solved
Smart Flash Exposure produces natural,
accurately exposed flash shots by using
Scene Detection technology to head off
typical flash errors, including shadows
on faces, under/overexposed subjects
and dark backgrounds.
Without Smart AUTO
Dark background is detected
Close subject is detected
Shadows on face detected