Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual V1.0.0 HS-SIGNAGE-AT2311001 For more information, visit our website at: http://www.hanshow.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual STATEMENT This document and all its contents contained remain the proprietary material of Zhejiang Hanshow Technology Co., Ltd. (Hanshow) and are protected by Chinese laws and applicable international conventions on copyrights.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual ABOUT THE DOCUMENT The manual mainly introduces functions, structure, hardware parameters, performance, installation, and precautions for shelf edge digital signage HS-AT2311. Thank you very much for shelf edge digital signage HS-AT2311. Please read the product manual carefully before using this product, retain the document for subsequent use or for the next owner.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual EXPLANATION OF TERMS Term Expanded form Description LAN Local Area Network Local Area Network LCD Liquid Crystal Display Liquid Crystal Display RF Radio Frequency Radio Frequency RS232 EIA-RS-232 EIA-RS-232 USB Universal Serial Bus Universal Serial Bus Wi-Fi Wireless Fidelity Wireless Fidelity III Hanshow Copyright Reserved © Zhejiang Hanshow Technology Co., Ltd.
Table of Contents Table of Contents STATEMENT ................................................................................................................................ I ABOUT THE DOCUMENT .......................................................................................................... II TARGET USERS ......................................................................................................................... II SYMBOL DESCRIPTION ................................................
List of Figures List of Figures Figure 1-1 Shelf edge digital signage system structure ......................................... 1 Figure 2-1 HS-AT2311 physical interfaces ............................................................ 6 Figure 2-2 HS-AT2311 nameplate ......................................................................... 7 Figure 3-1 HS-AT2311 installation......................................................................... 9 Figure 3-2 HS-AT2311 standard installation accessories .....
List of Tables List of Tables Table 1-1 HS-AT2311 basic configuration ............................................................. 2 Table 2-1 HS-AT2311 specifications ..................................................................... 4 Table 2-2 HS-AT2311 interface functions .............................................................. 6 Table 2-3 HS-AT2311 nameplate information ....................................................... 8 Table 2-4 HS-AT2311 appearance parameters .......................
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 1 Overview HS-AT2311 is the first-generation shelf edge digital signage independently developed by Hanshow. With its high integration, HS-AT2311 meets the requirements for higher performance, nice appearance, shelf match, appropriate space, and low power consumption of shelf edge digital signage; thus providing users with better marketing business experience. HS-AT2311 can access the Internet by Wi-Fi connection in 2.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 1.2 Performance HS-AT2311 is an important component of Hanshow digital shelf and marketing system. As a terminal display device, it is responsible for displaying the data transmitted from the data center server. Connected with the digital marketing system through wireless network interface (Wi-Fi), HS-AT2311 establishes two-way 2.4G/5GHz wireless communication with Wi-Fi.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Name Description Video format: MPEG-1, MPEG-2, MPEG-4, H.263, H.264, VC1, RV, and other video formats Up to 1080p Media playback Image format: JPG, BMP, PNG, GIF and other image formats Rotate/slide show Up to 4096*4096 1.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 2 Hardware features This chapter describes specifications, physical interfaces, nameplate information, and appearance parameters of HS-AT2311. 2.1 Specifications Table 2-1 describes HS-AT2311 specifications. Table 2-1 HS-AT2311 specifications Power module Input voltage DC 12V Maximum current 2A Rated current 0.92A Rated power 11W Other Overload/overvoltage/overheat protection Main configuration CPU frequency 2.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Ultra-high sensitivity ＜-70dBm Ethernet module Connection rate 10/100M (adaptive) Auto-negotiation Supported Polarity adaptation Supported DHCP Supported Bluetooth module Working frequency 2402MHz ~ 2480MHz Channel bandwidth ＜20M Modulation mode FHSS/GFSK/DPSK/DQPSK Transmission rate 1M/2M/3M Transmit power 8dBm adjustable Antenna gain 2.5 ± 0.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Display LCD 23.1-inch HD shelf edge digital signage Resolution 1920*158 Viewable area 585.6mm (H) * 48.19mm (V) Viewing angle 89/89/89/89 Display mode Normally black IPS Contrast 3000:1 Brightness 400nit 2.2 Physical interfaces HS-AT2311 physical interfaces are as shown in Figure 2-1. Figure 2-1 HS-AT2311 physical interfaces Table 2-2 describes the function of each physical interface. Table 2-2 HS-AT2311 interface functions No.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual No. Interface name Description RS232 port 1 Device debug port for professional technicians, extended from TypeC port, to connect with device supporting RS232 port RS232 port 2 Device debug port for professional technicians, extended from TypeC port, to connect with device supporting RS232 port Power port Extended from Type-C port to connect DC power adapter. Hanshow provides standard 12V-2A adapter.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Table 2-3 describes the information on HS-AT2311 nameplate. Table 2-3 HS-AT2311 nameplate information No. Area Description NAME: Product category 1 Upper-left gray box area MODEL: Unique model name in Hanshow RATING: Rated voltage and current 2 Upper red box area Shows passed certification marks such as CCC, CE, FCC, and ROHS. 3 Upper-right box area Indicates the product lifetime is 10 years. The product cannot be discarded casually.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 3 Installation This chapter introduces HS-AT2311 installation and required accessories. 3.1 Description HS-AT2311 needs to be installed on the shelf end for better effects of visual playback and marketing campaign, as shown in Figure 3-1. Figure 3-1 HS-AT2311 installation Note: It’s recommended to leave at least 1 meter of free space in front of the display screen, in order that customers can have better experience on watching screen content.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 3.2 Installation accessories Figure 3-2 HS-AT2311 installation accessories. Figure 3-2 HS-AT2311 standard installation accessories It’s recommended to use hanging installation method, as shown in Figure 3-3. Figure 3-3 HS-AT2311 assembly diagram Note: For information of detailed installation instructions and other installation methods, see Hanshow Shelf Edge Digital Signage HS-AT2311 Installation Manual.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 4 Operations This chapter describes network settings and system upgrade of HS-AT2311. 4.1 Network settings HS-AT2311 currently only supports direct operation of the device for network settings. HS-AT2311 support both Wi-Fi and Ethernet connections. You can configure network environment according to actual use scenarios. 1. On the device’s system desktop, tap Settings to open the Settings page, as shown in Figure 4-1.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual connects to the wireless network, as shown in Figure 4-3. If the entered password is correct, the system connects to the wireless network successfully, and shows message indicating successful network connection. This completes the DHCP (dynamic IP assignment) configuration of the wireless network.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Configuration item Description IP address IP address, can be configured when IP setting is set to static. Gateway Gateway address, can be configured when DHCP is selected for IP settings. Network prefix length The bit length of the network prefix, usually 24, can be configured when DHCP is selected for IP settings. DNS Domain name servers, including DNS1 and DNS2. DNS1 is the primary DNS server.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 3. Select DHCP or Static IP. If Static IP is selected, the bottom of the page shows some configuration items, as shown in Table 4-2. Table 4-2 Ethernet static IP configuration options Configuration item Description IP address Static IP address to be configured Gateway Gateway address to be configured Subnet mask Subnet mask to be configured DNS Domain name servers, including DNS1 and DNS2. DNS1 is the primary DNS server.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 5 Activation Follow the steps below to activate HS-AT2311: 1. Before use shelf edge digital signage HS-AT2311, check and ensure the power cable connection and network cable connection are correct. 2. Make sure to use the standard 12V power adapter. 3. After power-on, the backlight of HS-AT2311 display is on, and the system starts to start. 4. The startup time is about 35 seconds.
Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 6 Packing list This chapter introduces the packing diagram and contents of HS-AT2311. 6.1 Packing diagram Figure 6-1 shows the packing of HS-AT2311. Figure 6-1 HS-AT2311 packing diagram 6.2 Package contents HS-AT2311 package contains: 12 shelf edge digital signage HS-AT2311 One polyethylene foam cap One polyethylene foam tray One product manual One certificate 16 Hanshow Copyright Reserved © Zhejiang Hanshow Technology Co.
