Use and Care Manual

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Last Updated: Fri, Apr 14, 2023 Data Standard: FURNITURE Page 1 of 9

FURNITURE

Kids Nightstand

Umbrella Stands

Kids Beds

Kids Armoires & Wardrobes

Kids Bed Frames

Kids Dressers

Kids Headboards & Footboards

Indoor Plant Stands

Nursery Furniture (Bassinets, Cradles,

Playards & Cribs)

Display Cabinets

Sets

Chairs & Chair Sets

Trunk

Coat Racks & Hall Trees

Kids Bookcases & Bookshelves

Audio Towers & Media Storage

Storage Cabinets

Changing Tables

The Home Depot

STYLE SHEET FOR PRODUCT MARKETING CONTENT

CONTENTS

CHECKLIST FOR ONLINE SKU REQUIREMENTS ...................................................................................... 2

ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) ...................................... 3

PRODUCT NAME AND MARKETING COPY ............................................................................................ 4

PRODUCT FEATURE / BENEFIT BULLET STATEMENTS ........................................................................... 6

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM ....................................................................... 7

HTML COLOR TABLES ........................................................................................................................... 7

PRODUCT FILE FORMAT AND REQUIRED ASSETS ................................................................................. 7

IMAGE EXAMPLES................................................................................................................................ 8

Summary of content (9 pages)

PAGE 1
FURNITURE Kids Nightstand Kids Beds Kids Bed Frames Kids Headboards & Footboards Nursery Furniture (Bassinets, Cradles, Playards & Cribs) Sets Chairs & Chair Sets Trunk Coat Racks & Hall Trees Kids Bookcases & Bookshelves Audio Towers & Media Storage Storage Cabinets Changing Tables Umbrella Stands Kids Armoires & Wardrobes Kids Dressers Indoor Plant Stands Display Cabinets The Home Depot STYLE SHEET FOR PRODUCT MARKETING CONTENT CONTENTS CHECKLIST FOR ONLINE SKU REQUIREMENTS ............................
PAGE 2
CHECKLIST FOR ONLINE SKU REQUIREMENTS All items must be entered into the IDM Vendor Portal (or communicated to your digital content analyst) before the SKU will be moved out of Vendor Enrich. FURNITURE – ALL PRODUCTS REQUIRED Super SKUs {Super_SKUs_Required} Swatch Images {Swatch_Images_Required} Accessories Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer. Collections Collections are recommended for this category.
PAGE 3
ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) Helping our customers get more out of their home improvement projects is what The Home Depot is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
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PRODUCT NAME AND MARKETING COPY {Product_Name_Description} Product Name Legend  Items in brackets [ ] are considered required elements of the product name  Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product  Items in quotations “ “ are to be added as listed Kids Nightstand: Product Naming Formula {Series} + [Color/Finish] + [Number of Drawers] + {Product Width (in.)} + {"in.
PAGE 5
Hestor 5-Piece Wood Top Live Edge Oak and Antique Gray Counter Height Table Set Product Naming Example White Wood 31.5 in. Armoire with Drawers Chairs & Chair Sets: Product Naming Formula {Series} + [Color/Finish] + {Seat Material} + {Features} + {Chair Type} + {Number of Chairs Included} Kids Dressers: Product Naming Formula {Series} + [Color/Finish] + [Number of Drawers] + [Product Width (in.
PAGE 6
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS FEATURE BULLET RANKING AND EXAMPLES     A minimum of 6 bullets is required for products in this category.
PAGE 7
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM To ensure an optimum customer experience on homedepot.com, the following product image requirements have been established. SIZE  All image sizes must be a minimum of 1000 x 1000 pixels, but we highly encourage you to provide the largest, highest quality images you have available, up to 4000 x 4000 pixels. A square ratio is extremely preferred to ensure your images displaid properly.
PAGE 8
IMAGE EXAMPLES Lifestyle Image Image that shows the item in a real life setting with the item being the focal point of the image. Load as asset type “Lifestyle Image.” *Required for ALL items Front View Front view image that displays product on an all-white background (hex code #FFFFFF) with no props, an exception can be made for bed/headboards/bed frames to show props like mattresses/textiles/pillows for context. Load asset as "Front View/SILO. "*Required. Line Art Vendor created Line-Art.
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Alternate Image 1 Close-up image; a zoomed-in image highlighting a specific special feature (ex. upholstery, design, craftsmanship, hardware, etc.) Load as asset type “Alternate Image 1.” *Recommended image Alternate Image 2 Props image; image that displays the product with props on an all-white background (hex code #FFFFFF) or lifestyle - whatever is more fitting for the product. Load as asset type “Alternate Image 2.