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PowerEdge Product Group
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POWEREDGE INNOVATION - Solving more pain points, sooner
Point of View by:
Stuart Berke
Mukund Khatri
Kevin Mundt
Tad Walsh
SUMMARY
Customers are making decisions
today to enable their envisioned
futures. They seek technology
partners who are similarly
visionary but also have a proven
track record of innovating and
delivering meaningful results.
DellEMC is a leading innovator
and trusted partner, first to resolve
customer IT challenges and push
the technology envelope forward.
DellEMC innovation comprises
three main categories:
 Raising the bar and sharing
new technologies with all
players in the industry, to
lower costs for customers
 Partnering to accelerate
adoption
 Driving superior products for
competitive differentiation
PowerEdge innovation focuses
not only on the server, but also on
the usage model in which the
server operates, including the
specific workload or application.
This results not only in technology
leadership, it demonstrates our
philosophy of serving the
customer by solving more pain
points, sooner.
Many studies through the years have shown that, in each industry
vertical, companies that adopt new technologies ahead of their
counterparts are more successful than those other companies. Early
Adopters achieve competitive advantage, gain market share, and are
more profitable than their competitors that implement the same
technologies later. These visionary, strategically-driven and
technologically-savvy Early Adopters are charting their futures several
years forward. They are forming their technology decisions today, to
intercept the envisioned future state.
To be successful in their pathways, these companies seek technology
partners who are similarly visionary but also have a proven track record
of successful execution in bringing new technologies and capabilities to
market. Dell EMC has proven itself time and again to be a leading
innovator and trusted partner, first to resolve customer pain points and
push the technology envelope forward, ahead of other IT vendors. We
serve the customer by solving more problems, sooner.
Raising the bar - to lower costs
In numerous instances DellEMC innovates not to monetize our
intellectual property (IP) and gain direct advantage, but to raise the bar
for the entire industry. Working to push innovation into industry
standards available to all IT developers, we implement new solutions
that move the technology envelope forward, and offer up that technology
to the entire industry. Examples of this include not only contributions to
open source communities, but also forming and leading an industry
consortium to create the specifications for front-loadable 2.5” NVMe
drives, and steering industry efforts to broaden the ecosystem of the
Redfish management standards. This practice not only establishes and
reinforces DellEMC as a leader in the industry standard space, it also
has tangible benefits for users: By “floating all boats” among IT
providers, DellEMC helps to drive volume, lower costs, enable cross-
licensing of technologies, and by multi-sourcing suppliers, we help to
protect product flow. It also prevents others from blocking technology
advancement by establishing proprietary solutions as de facto
standards.
Partnering to speed adoption
At other times, DellEMC accelerates adoption of new capabilities by
innovating with technology partners in order to drive features and