ESSENTIAL BUSINESS BUILDER PROGRAM
Effectively managing change in the highly competitive graphic communications business can often be a daunting task ESSENTIAL BUSINESS BUILDER PROGRAM LEVERAGING DIGITAL VALUE Part of the imagePRESS Workflow Solutions Program is the Essential Business Builder, a unique suite of tools to complement the imagePRESS C7000VP/C6000VP/C6000 series and the imagePRESS 1135P/1125P/1110P/1110S series.
UNIQUE SUITE OF TOOLS The Essential Business Builder Program tools include three components: • • • A business self-assessment coupled with practical industry Best Practices recommendations Vertically focused industry application marketing tools High performance business development mentoring by noted industry experts Utilizing these leadership tools, the objective is to provide strategic processes for building an effective digital graphics business environment.
riv e D Clu b st Cre 16 Just Listed SHORESTAR BUSINESS SELF ASSESSMENT TOOL A business assessment of your digital print knowledge base and readiness will help determine how digitally oriented your company is today. This analysis is the pivotal starting point in an exciting digital journey.
Canon has developed Essential Business Builder sales and marketing tools with an industry focused approach to selling digital printing and related ancillary services The production services section is designed to provide suggestions and solutions related to the customer work you produce in such areas as workflow, value-added services, variable data printing (VDP), creative services, database management services, digital asset management (DAM), mailing, fulfillment, Web-to-print services, and color manageme
MENTORING Canon identified the need in the graphic arts industry for resources to help its imagePRESS C7000VP/ C6000VP/C6000 and imagePRESS 1135P/1125P/1110P/1110S customers gain an insightful understanding of their current business situation, and develop a business plan to effectively leverage the purchase of their digital press. To this end, Canon has engaged a team of highly qualified, noted third party industry consultants (mentors), whose role is to act as an independent advisors to your company.
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